This page is the “Personal Network.” It displays work from the websites a member is following, in the order it was published. It also provides a way to engage in dialogue about the work in the form of “Cargo Comments.”
The “Projects/Images” toggle provides access to an Image Gallery, offering an alternate way of browsing websites in the Personal Network.
The small thumbnails on the top of this page are a random sampling of websites in a member’s Network.
Creative concept and art direction for selected Nokia projects on different digital platforms. CDROMs, campaign microsites, user manuals and presentation materials....
In charge of creative and art direction, photography, website and coffee table book design. Massimmo requested for an image overhaul of its brand perception, thus a...
2010 is the year of the Metal Tiger in the lunar calendar. While everyone huddled, we wanted our clients to seize the advantage. A bold greeting – traditional new...
Art direction and digital strategy for DBS digital pitch. Includes an online dining search and listing programme making use of widgets, mobile apps and blogs for...
Ever seen a Porsche 911 GT3 Carrera race against a Boeing 747? Now that’s a race like no other – and worth views after views on YouTube. Held on a sunny...
A few hundred Singaporeans were recruited to show what it feels like to win a million dollars in a flash mob-style mass performance right in the heart of Changi...
The brief was to create a one stop resource site that helps create preference for Australia as a self-drive holiday destination. It offers a transformative journey,...
Singapore Design Festival 2009 through the line campaign. Users can tag their design paths on google map and share them with their friends on social platforms.
Winning pitch for SIM (Singapore Institute of Management) University. Concept includes a teaser microsite, mobile reach out, electronic direct mailer and a wacky...
Robinsons The One Sale highlights a social media campaign on the leanest of budget one wouldn't have imagined. Yet, it pulled off a decent result of over 3,000...
ION Orchard wanted to celebrate it's one year anniversary by thanking shoppers and giving away prizes. The best social platforms to reach out to the masses in a...
From pitch concept, prelaunch to realisation of Singapore's most premier shopping mall in downtown Orchard Road, ION Orchard DNA measures the toxicity of your...
From creative to art direction, this MINI direct mailer features an augmented reality driving demo for potential customers to have a virtual try at the small yet...
Key creative for Changi Airport digital business, includes corporate website, group website, campaign microsites, mobile apps and a host of other Changi Airport...
Grow the tallest virtual Christmas tree by tweeting why you love spending Christmas at Changi Airport. A daily winning tweet wins cash vouchers from Changi Airport...
Running on a lean budget, McDonald's wanted to create a one page food awareness programme to educate consumers about their dedication to bring the best quality of...
The McGrill campaign was a pilot social conversation exercise to influence interest for the launch of McGrill. At teaser phase, MrBrown.com led the conversation...
Setting the art direction, the RSAF pitch was won together with the creative manifesto of A Higher Purpose. A fully integrated digital led campaign that features a...
Digital campaign pitch for Gardens by the Bay, consisting of three distinctive waterfront gardens – Bay South, Bay East and Bay Central, spanning a total of 101...
